In celebrating Women’s month, media artist Loretta Harms presents WOMEN WHO ROCK!  featuring iconic women in music from the 60's, 70's and 80's with works from renowned and visionary photographer Norman Seeff.


WOMEN WHO ROCK! Kicks-off with the spotlight on three legendary Artists:  Tina Turner aka 'The Queen of Rock', Joni Mitchell 'One of the most influential singer/songwriters of all time' and Cher 'The Goddess of Pop'; groundbreaking Artists selling 100s of millions of records and enthralling audiences for decades. 


WOMEN WHO ROCK! comes to life by interacting with the audience, revealing back stage moments or surprising them with unique responses or effects. The piece invites the viewer into the photographic process. By moving, pointing or waving, the audience activates the piece triggering different responses or actions:  pictures of Tina or Cher follow you while you move throughout the 12 window display; you  can reveal with a lens effect images of Joni Mitchel  hidden, or animate them with a wave of the hand. 


Harms has chosen for her series at Coolture there female icons: Tina Turner, Joni Mitchell and Cher, all career solo artists and singers who have indelibly shaped the worlds of music and entertainment (not to mention they are also Broadway and film stars, Lifetime Achievement Award winners, Rock Hall of Fame inductees, and so on, having garnered multiple Grammy and industry awards too numerous to list here).  The Rock Renaissance continues rolling on COOLTURE IMPACT through Women's History Month this March 2019 with Harms' upcoming segments headlining Janis Joplin, Debbie Harry, Patti Smith and more

Working from celebrated rock & roll photographer Norman Seeff's "Sessions", which include photography and video and reveal his lifelong commitment to exploring the creative process, Harms lights up this first segment with her designed sequences and with larger than life interaction celebrating the sheer force, beauty and brilliance of these Icons: their music has formed the soundtrack of our lives and their inspiring artistic personas command center stage today.



LORETTA HARMS works across media (painting, drawing and photography) film producing, writing and directing and site specific installations as well as curation.  Most recently through her independent film company Motocinema Inc., she Executive Produced and Produced the Sony Classics released 'Lambert & Stamp', about aspiring filmmakers Kit Lambert and Chris Stamp who went on to discover, mentor and manage the band THE WHO.  Harms has distributed her films through Sony Pictures Classics, Lionsgate Films, and multiple broadcast channels.  Her media installations have exhibited internationally at the Institute of Contemporary Photography and MFA Boston, BMOCA and Kunsthalle Germany.

For more of Harms' traveling shows visit:          

IG: @picture_start

And for recently released film visit:

LAMBERT & STAMP  http://www.sonyclassics.com/lambertandstamp/.


For more on photographer NORMAN SEEFF:  http://normanseeff.com



KARAN PARIKH, an immersive experience developer. His core areas of focus are mixed reality, interaction design, spatial AR, adaptive and binaural audio. @karan_immersive

NOIRFLUX, co-founded by Lorne Covington and Bill Saiff, creators of participatory environments that provide

immersive exploration, expression, and education.  Through innovation in multi-person gestural interfaces, 

advanced spatial sensing, and physical, augmented, and virtual reality techniques,

they create environments that effortlessly extend users' capabilities and senses.